Fashion, as we know it, is a dynamic field that constantly evolves, influenced by various designers who bring their unique perspectives. One such influential designer is Rei Kawakubo, the founder of the Japanese fashion comme des garcon brand Comme des Garçons. For decades, Kawakubo has defied conventional norms in fashion and has introduced innovative ideas that have not only challenged but also reshaped the way we view clothing. Her designs transcend mere aesthetics; they serve as artistic expressions that often question cultural values, identity, and even the purpose of fashion itself. In this blog, we will explore how Comme des Garçons has consistently broken traditional fashion rules and introduced bold new ideas that have left a lasting impact on the industry.
The Origins of Comme des Garçons
Founded in 1969 by Rei Kawakubo, Comme des Garçons initially emerged as a small boutique in Tokyo. However, the brand quickly gained international attention in the 1980s with its groundbreaking runway shows that featured garments that were unrecognizable to the fashion world at the time. Unlike the sleek, polished designs that dominated the fashion scene in Paris and New York, Comme des Garçons' collections were raw, deconstructed, and even rebellious. The brand's unconventional approach to design made it a significant force in fashion, especially during an era when fashion was defined by traditional silhouettes and carefully curated images.
One of the earliest and most iconic examples of Comme des Garçons breaking traditional fashion norms was their Spring/Summer 1981 collection. This particular show, often referred to as the "Hiroshima" collection, was a stark contrast to the extravagant, glamourous looks of the time. Instead of traditional, form-fitting silhouettes, the clothes were intentionally oversized, asymmetrical, and distressed. This collection sent shockwaves through the fashion world, and critics initially didn’t know how to interpret these strange garments. However, over time, Comme des Garçons established itself as a symbol of creative rebellion in fashion.
Redefining Beauty and Aesthetics
One of the most profound ways in which Comme des Garçons challenges traditional fashion is through its approach to beauty and aesthetics. Kawakubo has been known to question the very essence of what is considered beautiful, often presenting designs that are deliberately "ugly" or unfinished. By doing so, she encourages the viewer to question established notions of attractiveness and perfection. This move has had a powerful impact on the industry, allowing more room for alternative forms of beauty to be embraced.
For example, the brand's famous "lumps and bumps" collection from Fall/Winter 1997 featured clothing with exaggerated, bulky shapes that made the models appear to have physical deformities. These deliberately "flawed" designs challenged the traditional notion of a perfectly sculpted body and instead celebrated the natural human form, with all its imperfections. Comme des Garçons’ commitment to celebrating individuality over conformity has made it a trailblazer in the fashion world, often appealing to those who feel marginalized by mainstream fashion standards.
Deconstructing Clothing
Another signature characteristic of Comme des Garçons is its deconstructionist approach to fashion. Rei Kawakubo frequently experiments with the structure and construction of garments, intentionally breaking down traditional elements to create something entirely new. This approach often involves the use of unfinished hems, raw seams, and asymmetric cuts, all of which subvert the expectations of polished, pristine clothing.
In many of her collections, clothing is presented in a way that makes it appear as though it is in the process of being constructed or deconstructed. This challenges the very idea of the “finished product” in fashion, questioning the value of perfection. The raw, unfinished appearance of some pieces forces the viewer to look deeper, to consider what the garment represents rather than simply its outer appearance. This deliberate “imperfection” has inspired other designers to explore unconventional methods of garment construction and design, fostering an entire movement within fashion that values authenticity over perfection.
Blurring the Lines Between Fashion and Art
Comme des Garçons is not just a clothing brand; it is a platform where fashion and art intersect. Kawakubo has long been known for using her collections as a means of artistic expression, drawing inspiration from a variety of cultural and philosophical sources. Her designs often evoke emotions, provoke thought, and tell stories that go far beyond the realm of fashion. Through this approach, Comme des Garçons has blurred the lines between fashion and art, challenging the notion that clothing must simply serve a practical function or adhere to a specific aesthetic standard.
For example, in her 2006 collection, Kawakubo presented garments inspired by the concept of "decay," exploring themes of death and transformation. These clothes, with their tattered, weathered, and worn-out looks, pushed the boundaries of what was considered acceptable in fashion. While traditional fashion houses were focused on creating glamorous and attractive collections, Comme des Garçons was delving into deeper, more existential themes that questioned the very nature of life and death.
Influence on the Fashion Industry
The influence of Comme des Garçons cannot be overstated. Over the years, Rei Kawakubo's avant-garde approach to fashion has had a profound impact on countless designers and fashion houses. Many contemporary designers, such as Martin Margiela, Haider Ackermann, and Ann Demeulemeester, have cited Kawakubo and Comme des Garçons as major sources of inspiration. The brand’s emphasis on experimentation and pushing boundaries has inspired a new generation of designers who are more willing to take risks and challenge traditional fashion norms.
Moreover, Comme des Garçons has paved the way for the rise of "streetwear" and the growing acceptance of unconventional fashion in mainstream culture. Today, it is not unusual to see high-end brands collaborate with streetwear labels, blending the worlds of luxury fashion and street culture. This shift in fashion is in part a result of Comme des Garçons’ willingness to break down barriers and create designs that don’t conform to conventional standards.
Conclusion
Comme des Garçons, under the direction of Rei Kawakubo, has consistently broken traditional fashion rules with new and innovative ideas. From challenging conventional beauty standards to deconstructing clothing and blurring the line between fashion and art, the brand has left an indelible mark on the fashion industry. Kawakubo’s fearless approach to design continues to inspire both established designers and newcomers alike, making Comme des Garçons a pivotal force in the evolution of fashion. In a world where fashion often seeks to conform to trends and expectations, Comme Des Garcons Converse Comme des Garçons stands as a bold reminder that true creativity and innovation come from questioning the norms and embracing the unknown.